So now you have a Twitter account, and you’ve started following some people to get your name out there. The one thing you’ll notice is that when you’re randomly adding Twitter users with no strategy, then the rate of them following you back is about 10%. Why is that?
- Some may be celebrities, such as movie stars, artists, and sports figures, in which case they rarely ever follow you back.
- Some are inactive people who don’t use Twitter much, if at all
- Your information in your profile/tweets don’t interest them
What are your goals with Twitter? Everyone has a different approach when using Twitter. I use Twitter as a marketing tool to boost my website’s search engine ranking, showcase my work, connect and build relationships with people regardless of what industry they’re in, share information/tips, and to ultimately sell my services.
With Twitter, you can follow any one you want, but depending on the type of business you have, you need to ask yourself a few questions, such as:
Is my business a bricks and mortar type of business or is it an online business?
Am I selling locally, provincially/statewide, nationally, or internationally?
Am I selling products, services, or both?
Can I work with my competition?
The answers you give will determine who you select to implement a Twitter following strategy. If you are a local bricks and mortar business, chances are that you will be seeking out users that are local to you. Definitely consider looking for out-of-town users as they can be people who travel to your city, or may know of people that are in your city. I also look for my competition too, as I’m always looking to connect and build relationships, and share ideas that can be beneficial on both sides to create a win/win scenario. Don’t be shy to follow your competition.
So what’s the strategy to get more Twitter Followers?
Twitter imposes following limitations on every account, regardless of who you are. You can read more about it here. The most any one person can follow is 2000 people. They cannot follow any more users until they’ve achieved 1800 followers. After that, the amount you can follow is based on 10% of your followers count, such as 3000 followers = you’re allowed to follow 3300 people.
There are two types of users whom I’ve identified and specifically look for in order to implement my strategy: Following 2000 users and Churners. Read more about my definitions of these users here.
Once you find one of these users, record their Twitter handle for future reference and follow-up. As soon as you’ve done that, click on that person’s Followers list, and follow every single one of them. I usually start with the oldest one at the very bottom, and work my way up. That way, I can tell which are the oldest of their followers and which are the newest. I also skip the odd one here and there mainly because I’ve identified some users as Churners or Spammers. Once you’re done with this person’s list, move on to another user who you can identify as a Following 2000 or a Churner, and repeat the steps.
Depending on how much time you have, as everyone I know is always busy, check back later in the day or the next day to see the results. I typically find that the rate of people following you back by employing this strategy can be anywhere between 40-75%, depending on how proactive the Following 2000 or Churner account is. Now, go back to those accounts, and continue adding new users from their Followers list.
The idea here is to let the Churner/Following 2000 user do the hard work of finding followers. As an example, if they followed 100 people, and 20 of them follow back, then you need to follow those 20 people. Since these 20 people followed that user back, there is a very high chance most of these will follow you too, provided your Twitter profile doesn’t appear spammy.
Regardless of the type of business you are, there are always users in practically every city around the globe – whether you’re in Vancouver Canada, Denver Colorado USA, Sydney Australia, London England, Chennai India, or Johannesburg South Africa - that can be qualified as a Churner or Following 2000 whom you can use as a part of your Following strategy. If you are a bricks and mortar business, find local people, and soon enough you’ll come across a good number of local people who fit this criteria. There are some in every city.
Wait a minute…what about all the people I followed that don’t follow me back? Well, there are free tools you can use online to unfollow the non-followers. Check out my recommendation here!
Recycle, repeat, reuse. It’s as simple as that. Before you know it, you’ll have a pretty decent sized list of Followers.
There is no need to buy Twitter followers. I’ve seen several accounts who have bought followers, and the followers are ALL fake accounts. Buying Twitter followers does nothing except inflate your followers count, but if they’re fake accounts, then there’s no one to build a relationship to do business with. Don’t fall for the promises of buying Twitter followers and getting them in 2 days. While these companies do deliver the goods, they are still fake accounts. Think about it; no one on Twitter gets contacted to be on a buyer’s list and be expected to follow a user for no apparent reason. Rediculous!
A final word of advice: don’t be too aggressive with the following strategy or you may find your account being suspended by Twitter. Be conservative!
Coming up next: Twitter Tips: Build Relationships With Your Followers Before Asking For the Sale
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